A glittering Gala Dinner at Trinity College to celebrate Addenbrooke’s Hospital’s 250-year anniversary raised more than £320,000 and was attended by 550 guests.
This spectacular evening, on Friday 9 September, followed months of preparation and organising and we were delighted to be asked to play our part.
Working with the Gala Dinner Committee we identified the five elements required for the evening. These were an ‘application for ticket form’ with matching envelope, the gala ticket, the main A5 programme and the slightly smaller auction and raffle prize catalogue which was carefully inserted inside. All elements were printed digitally, ranging from 600-1000 in quantity.
Although the Gala took place in September 2016, our initial briefing meeting was held in December 2015 with the work commencing a few months later in April. It soon became apparent that due to the nature of the items, some were going to take longer than others so it was agreed that the work was carried out in stages. Once the initial style had been agreed it was applied to the application form and ticket. The client chose an oyster coloured envelope, which was then colour matched and a base colour was printed on the invitation to give the impression of a matching paper.
The auction and raffle prize catalogue was an evolving piece as donations continually flooded in. The lots were supplied to us in batches (words and pictures) which we then collated and set out the pages. The brochure too was an ongoing and fluid project due to the advertising within it. As advertising space was sold and adverts received, again we carefully collated and set out the adverts taking into consideration who they were and ensuring they weren’t placed next to a competitor!
In order to have a professional and corporate style, we provided words counts for each of the pages to the client and master advert templates to the advertisers to ensure consistency throughout. We even produced a few adverts for those companies who weren’t able to supply their own!
With a project such as this, our project management and consultancy skills prove invaluable to our clients and allow them to visualise their aspirations.
The project was completed in August. We very much enjoyed working with the Gala Committee to produce the smart and prestigious materials required for the celebration evening.
“A huge thank you again to you and your team for all the work that you did for the Addenbrooke’s 250th Gala Dinner. We really did appreciate it, and you helped to create a fabulous, glamorous brand for the event. It was noticeable how many guests actively took away their programmes, and I have had requests for extra copies from some!” Mrs Ginny Robinson, Chairman, Addenbrooke’s 250th Gala Dinner Committee.