Having worked with London based Nelsons Homeopathic Pharmacy for many years, producing a range of materials such as labels, printed bags, price lists and newsletters to name but a few, when they required help with a brand new range, we were their first port of call.
Introducing a new range in any well-established company can be tricky, but it’s even more so when launching a skincare range with strong competitors already on the market. The range of creams, cleansers, toners, gels and oils would require a strong and consistent design to make an impact.
Our brief was to design a suite of 20 varying sized labels, which could be clearly read on a range of different sized bottles, pumps, tubes and tubs. Each label was to include its own specific product name, benefit statement, directions for use, ingredients, measure and statutory information; all in a well thought out and pleasing design. No easy task when label sizes were required to range from long and skinny, to large and square! The new skincare range would sit perfectly with their existing well established products. We were tasked with ensuring the label designs would work collectively, but still have a strong brand and identity when placed on their own. The labels were to be representative of Nelsons’ existing brand, whilst still being eye catching and meeting regulatory requirements.
After a proofing process where every detail was closely checked, digital production was employed to ensure small quantities of the new labels could be produced cost-effectively. Taking into consideration where the products were most likely to be stored, ie in a steamy bathroom, the labels were produced with a gloss laminate coating for a wipe clean finish.
After a small print run of 50 labels of 20 types was produced, three additional products have been added to the range in subsequent months. Repeat label orders for the top selling products have been received and produced. Nelsons’ other marketing materials have been updated to include and promote the new skincare range.
For more information about Nelsons Homeopathic Pharmacy, visit: www.nelsonspharmacy.com
Quotation from Susanne Haar, Superintendent Pharmacist, Nelsons:
“I have been very happy with the design, support and advice from Adrian at Victoire during the development of our skincare range. I highly recommend them.”