The bank’s primary function is to promote sales for the Volkswagen Group and its brands and its products and services extend well beyond the financing of new and used vehicles across the Group to cover direct banking and dealer financing as well. As a whole the bank is one of the biggest in Europe, and even its direct bank function is one of the leading banks in Germany.
With a strong reputation for pioneering fresh new products and always looking to the future, we knew the bank would be looking for an exceptionally creative, impeccably crafted answer to its brief, something to embody the enormously successful, ambitious and high quality brand itself.
A bespoke and superbly crafted marketing tool was required to send out to prospective clients. It needed to be something that would stand out and be kept, and that would represent the high quality of service they themselves offer to their clients.
Our solution was a beautiful 124mm x 180mm perfect bound book with soft touch laminated cover, encased in an overwrapping of logo-printed transparency paper, fastened with a branded label seal. The book is then presented in a bespoke premium soft laminated cover gift box with lid, nestled within an inner tray, with a lift out ribbon feature.
A short run of 500 was produced. The client was so delighted with them, Victoire is now on a second phase of marketing material.