From initial images and text supplied by the college, we imposed the artwork on the front and laid out the wording on the reverse of the card. Naturally the quality of the stock used and the print finish needed to be exceptionally high to fit with the nature of the event and its venue. Using a greeting-card style stock, we applied a gloss finish to the front to enhance the dark base colour, and used a matt finish on the reverse to give a high quality and sophisticated feel and appearance.
The college supplied us a database of names and addresses to be invited along. These addresses ranged all over the world, so the database was divided into three separate datasets: UK, Europe and the Rest of the world.
We then mail merged the database, printing the names and addresses directly onto the postcard style card simultaneously with the main print run, saving both time and money. We included the Royal Mail postage-paid account details as the postage mark, which is a much more cost-efficient method than using standard stamps.
The client then approved the supplied proof, ensuring they were completely happy with the layout of the merged datafield within the artwork.
This is a great example of a short run personalisation job, saving the client time and money through the efficiencies of mail merging, avoiding manual application of labels and franking or stamping. And to cap it all off, the client was delighted with the timings, costs and quality of the finish – and we hope the event is a great success!