We like to share examples of the work we do, partly because we are very proud of it, and partly because we hope you will find it both interesting and useful. Everyone talks about “marketing materials” but we wanted to share with you some of the work we have done recently for a regular client – and rather well known brand – Dior.
Peter looks after the account and has overseen the production of a real range of items lately. With his eagle eyes overseeing the project, the client can always be confident of cohesive, consistent and impeccable quality across all the items produced. A brand such as Dior demands the very best – and we are very much up to the task. Plus, because we are able to offer different methods of print we can cater for all the quantity ranges required, from tens to hundreds of thousands. So without further ado, here’s the run-down of items.
1. 50,000 perfume “encarte dramming” – or, for those of you not familiar with the term, a perfume sampling card. It’s about the size of a business card, printed both sides, with a small sample of the perfume attached to it.
2. Small counter-top cards measuring 6cm x 8cm with a teaser message: “Dior. From 27th September 2013, come to your nearest Dior counter to discover your perfect new fashion accessory for this season.” We only produced about 20 of these, for a pre-awareness campaign in-store.
3. A glossy invitation to an exclusive “Dior Beauty in a Flash” event, a roadshow to celebrate their new “Airflash” range, showing attendees how to achieve a flawless, airbrushed complexion. Measuring 15cm square, these high end invites had a lot to convey, as guests had to pay a booking fee, redeemable against purchases, and received a free gift at the end of the consultation. We produced 8000 of these.
4. The “Dior Prescription Card”. This was a substantial six page fold-out giveaway on a pretty sturdy card, using a specialised uncoated paper which allows all types of make-up to adhere to it. The idea is that recipients use it to note down all the specific products they want to buy from Dior. On one page is a “My Dior Make-up” for details about the individual’s complexion, eyes, lips, nails, brushes and more. On another page is a sketch of a woman, allowing users to trial different make-up effects and colours to see how it would look. We also included a sheet of a greaseproof type paper, allowing you to test the make-up but then cover it to avoid transfer within the booklet. There is a skincare routine section, with space for notes about cleansers, serums, day and night care, eye care and so on, a “My Signature Fragrance” section and finally a “My Dior Backstage Expert Tips” section. The back page then features a slot for a business card, the idea being to encourage shoppers to come back and visit the Dior beauty consultant again. A practical keepsake as well as a stylish and useful giveaway, we produced 60,000 of them and they were very well received. It’s a clever way to remind customers that Dior is a brand that lives with them, suiting every aspect of their life and beauty regime, as well as being a neat little shopping list for next time they’re out and about!
Marketing materials don’t always have to be the same, and hopefully the above might help inspire some even more creative thinking – and whatever ideas you come up with, we’re sure to be able to help. Can’t think of anything? Why not give us a call anyway – perhaps we can help you with some more inspiration of our own.